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Continue to ChatExploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers - https://avesis.itu.edu.tr/publication/details/27e8e4e9-29e7-4d3d-9d65-4e3e82f0f5f2/exploring-the-impact-of-brand-community-identification-on-facebook-firm-directed-and-self-directed-drivers